The following detailed responses were given to the AFC Rushden & Diamonds Fans Survey 2016. They are neither sorted nor edited, apart from the odd typo – just reproduced in the order they were given on the set of surveys.

Question 7 Responses - How do you feel the Club could increase attendances on matchdays?

  • Diamond Divas
  • Improved toilets, promote girls/womens football
  • Family tickets/more seating
  • more advertising/link with BBC Radio N’ton
  • special offers – win a ticket to bring a friend
  • more publicity in local area
  • All U14s free/ 3 adults for the price of 2
  • Promotional Offers
  • Actively promote games – ET/flyers. PWYW games
  • Local marketing – Nene Valley News
  • not too sure
  • playing well, scoring goals, maybe it’s the stadium
  • Bring a friend, BOGOF deals, PWYW
  • special price promotions, advertise in Bedford area
  • invite local schools 11+ free, another way of bringing fans to the ground from Rushden
  • reduce ticket prices maybe?
  • keep winning matches
  • more visibility in Wellingborough
  • special offers targetting new supporters, better bar facilities
  • more flyers to new estates
  • keep playing well
  • more child-friendly, bouncy castle etc. better advertising of games
  • by playing good football
  • more short game offers
  • incentives (buy 2 get 3rd free), kids for a quid, local schools free tickets
  • half time entertainment/cheerleaders
  • deals – kids for a quid, buy 2 get 3rd free
  • bring in more people from the community – better comms in the local area – player presence in the local area etc
  • Don’t know
  • Approach local schools, bring a friend for free, loyalty card
  • Keep winning
  • keep winning
  • more mentions on local radio
  • Target kids and families, leaflets in Rushden, handing out leaflets on Rushden High St on a Sat morning
  • nothing obvious aprt from winning games/promotion
  • Own ground
  • more advertising with free local paper/get a front/back page wrap in return for matchday sponsorship
  • promote better on radio Northants and other free publications. Posters detailing games in local pubs/clubs etc and local companies
  • maybe a good advert in local shop windows
  • Improve player discipline
  • own ground
  • Adults pay, children free
  • This is difficult, overall the crowds are good but are impaired upon by tendency of pitch to flood.
  • make club officials smile every now and then (not those Gordon Brown smiles)
  • Success on the field
 
Question 8 Responses: How do you feel the Club could increase membership?
 
  • Cheaper
  • promote members’ discount scheme
  • 1 season only special low price
  • emphasise members’ role in decision making
  • Promotional Offers
  • Exclusive offers/items, improved membership pack, junior Diamonds
  • mail all st holders with benefits of membership
  • more offers
  • don’t know
  • offer more perks for members
  • various incentives
  • make cost for oaps more attractive
  • approach supporters at games
  • keep playing well
  • cheaper, more involvement, discounts at the gate/burger bar on production of card
  • adverts
  • promotional offers, get our name known more
  • increased publicity
  • still feel that far too many local people are unaware of the club’s existence, a bit more marketing may help as more fans could equal more members
  • as Q7 – also target people who already attend matches but are non-members
  • family perks
  • keep winning, move back to local area
  • Target kids and families
  • not sure – mainly advertising comes to mind
  • an emphasis on cost of membership helping the future of the club. Discounts as local retailers – who are they? I am a member and have no idea.
  • not sure on this one
  • Improve player discipline
  • internet announcements / ET / public address
  • try to get more interest from Radio Northampton
  • perhaps have an introductory offer for new members of say £10 for the first year
  • Success on the field
  • try communication with the people of Rushden / Higham / Irthlingborough. Where is our ‘presence’ in these areas? In the words of Delia “where are you? 

 

 

 

 

 

 
 
 
 

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