Commercial News: Renewed Sponsorship From Fuelsell

Despite the current crisis, Fuelsell Multifuel Suppliers agree another two-year First Team Back of Shirt Sponsorship.

The club is delighted – when the club most needs financial help and support – to announce Fuelsell Multifuel Suppliers, has renewed its First Team Back of Shirt Sponsorship for another two seasons.  The Fuelsell continued shirt sponsorship will have been for EIGHT seasons once this new deal ends.

As a club, we know how indebted we are to ardent Diamonds fan and Fuelsell Managing Director, Steve Filsell. His company’s continued sponsorship and support has made a difference over the past six seasons.

Steve has been a fan since he was twelve and lived locally, watching the old Rushden Town. Despite moving to Norfolk, as and when he could drive, he was on the road back to Nene Park to watch the newly formed Rushden & Diamonds. Today, Steve with family and friends continues to travel where ever he can to watch his beloved Diamonds playing.

Steve is proud to again sponsor the club “I am extremely proud to be able to commit to another two seasons sponsorship and hope that this news now, will help our club through, what are unprecedented times for us all. This Club is such an important part of many people’s lives, we all need to do whatever we can in any way to make sure we can all enjoy our football again, as soon as this is all over. I would personally like to thank Ralph and all the Board, for the tireless work they are all putting in behind the scenes, to ensure that this happens.”

Commercial Director John Gregory on behalf of the club “We started discussions with Steve about a new sponsorship deal back in February. After reading the Chairman’s statement last week and the club’s difficulties, Steve immediately contacted me. We were able to conclude another two seasons deal. Steve at the same time personally joined the Club’s new Lottery.

“The new deal takes us through to May 2022. The Board continue to be amazed by Steve’s commitment to the club and the financial support his family business gives us. I hope other sponsors and advertisers will follow Steve’s and Fuelsell lead in the coming days and weeks.”  


Fuelsell are Norfolk based; They supply the full range of both Winter and Summer Fuels.

They supply direct to customers via the dedicated website. By ordering your products from Fuelsell, you can rest assured of first-class advice and service from their team of professionals.

They also supply most of the UKs Major Retail outlets through either the Fuelsell or Firepower Brands, so for Customers wanting to buy smaller amounts visit your local Iceland Warehouse, The Range, Poundland or Poundstretcher to find their products.

Give their friendly team a call on 01508 548278 or email

Picture courtesy of Matt Hawkins. Copyright HawkinsImages ©2020

AFC Rushden & Diamonds

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